Ringside.

Conversations with the people you want to sell to.

A list you approve, and one caller working it. The same person on the phone to your market every week, and you hear how it went.

Book a call See how it works

Your list, week 6

Example
  • Meridian Fabrication VP Operations · 6th attempt Meeting booked
  • Cardinal Systems Director of Ops · 4th attempt Spoke 9 min
  • Halstead & Co. VP Sales · 8th attempt Q1 budget
  • Northline Group COO · 7th attempt Meeting booked
  • Ashgrove Industrial Head of Supply · 2nd attempt Not a fit
  • Delroy Plant Hire Managing Director · 3rd attempt Call back Thu

96

Reached

41

Conversations

11

Meetings

Illustrative only. Your list, worked repeatedly, with accounts taken off when they don't belong.

The problem

You can close. Your offer works. Nobody is on the phone.

Somebody has to pick up the phone and work the list. The usual answer is to hire for it, and that is where it gets expensive.

Hire an SDR

You pay from day one. They're useful from month four. When they leave, the script leaves too.

  • Base, before OTE and burden$60–75k
  • Dialer, data, CRM seats$1.5–3k/mo
  • Employer burden, roughly 25%$15–19k
  • Before you have real data6 months

Year one, before a single deal closes

$95–130k

Typical US cost of a first SDR hire in year one.

Ringside is a monthly retainer against that, with no headcount attached to it.

The other answer is to outsource it. Then you find out the person dialling is not the person who sold you, is reading a script off a screen, and has eleven other logos on their desk.

What Ringside does instead

One experienced caller, no ramp, and a list you signed off yourself. The accounts you would have picked anyway, called until they have actually heard from you. You keep all of it if it stops.

Someone who does only this hears more objections in a week than an in-house SDR hears in a month. By the time Ringside reaches your market, almost nothing on the call is new.

The work

Cold calling is the job. The other two exist to make the calls land.

Three parts, and two of them happen before a phone rings.

  • 01

    Build the list by hand

    +

    The list starts from your best existing customers and works outwards, company by company, checking each one is real and has the problem you solve. Numbers are validated before they enter the queue, and you approve the whole list before anything is dialled.

  • 02

    Learn your offer properly

    +

    A short session with you and whatever you already have, then dialling starts. What's needed is the version of the pitch you'd say to a sceptical buyer at 4pm, not the version on the website. Prospects can tell within two sentences whether the caller understands the business.

  • 03

    Make the calls

    +

    Live dialling, gatekeepers included, objections handled in the moment rather than logged for later. What you are paying for is conversations with the people on your list, not activity around them.

Thirty minutes, and a straight answer either way.

Tell us who you sell to and what a good meeting looks like. If the phone is right for your market we will say how we would work it, and if it is not we will tell you that instead.

Thirty minutes, on a calendar. No deck, no pitch.

Three questions decide it

  • 1Who would you most like to be talking to?
  • 2What's an average deal worth to you?
  • 3Who takes the meeting once it's booked?

If you can answer those, thirty minutes is enough to know whether this is worth doing.